Build a Brand: Marketing Foundations for Interior Designers
Whether you’re embarking on a major new marketing initiative or starting fresh, you must establish two things: who you are and who you serve.
In this Marketing Fundamentals for Interior Designers bundle, you will build your brand and identify your ideal client avatar with prompts, templates, and tools crafted specifically for firm owners. With these resources, you will build a basis for successful marketing strategies in whichever method you choose.
With your ideal client in mind and your brand guide in hand, you’ll be well-prepared to accelerate your marketing in a genuine way that truly clicks with your best clients.
Every home needs a strong foundation. In the same way, your marketing strategy needs a strong purpose before it can reliably deliver returns. How can you bring in better clients and more profit without a clear message that resonates?
In this Marketing Fundamentals for Interior Designers bundle, you will build a basis for successful marketing strategies in whichever method you choose. While we will equip you with the tips and tools you need to create an effective marketing strategy, we won't encourage you to spend your time, energy, and firm resources on every platform! Your ideal client won't be on every platform, so it's time to be selective.
Whether you're all into your digital efforts or have a great idea for more high-touch networking, you first need to determine who you are and who you serve. With our one-sheet brand guide, you'll craft a unique personality, feel, and look for your business -- differentiating yourself from the competition in a way that is authentically, exclusively you.
Next, you'll reconsider who your firm serves. Our Ideal Client Avatar exercise will help you form the identity of clients who are the perfect fit for your firm. What does your client enjoy? Who does she spend time with? What does she value? Where does she turn for advice? What are her pain points?
You'll walk away with a clear picture of who you are, who you serve, and how to market your unique firm to your ideal client avatar.